How do you highlight the benefits of flexility while showing big appreciation to your driver partners? By taking over the biggest movie theatre screen in the country and using it to give drivers and their families a day to celebrate on their schedule. For Chapter 3 of Uber’s 180 Days of Change campaign we highlighted one of the core benefits of driving with Uber—the ability to drive when you want to earn what you need. For 12 hours, drivers could come whenever it worked for their schedule and unwind at a one-of-a-kind celebration with the people they love. The campaign line was: Now Playing on Your Schedule to emphasize the importance of flexibility in their busy lives.